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Turning into Extra-Ordinary (just to stand out)

By October 22, 2015Business

exta ordinary

So, in a previous article I talked about why it is okay to be ordinary. And in this one I am going to tell you to be “extra”ordinary. So that’s ordinary and a little extra.

So a little technical definition for you:

From: The Collaborative International Dictionary of English
Extraordinary \Ex*traor”di*na*ry\, n.; pl.
{Extraordinaries}. That which is extraordinary; — used especially in the plural; as, extraordinaries excepted, there is nothing to prevent success.
[1913 Webster]

“There is nothing to prevent success”

As a small business there is a huge competitive market place out there. In New Zealand alone we number over 480000. Most of us very busy, very time poor and few of us standing out from the crowd.

As a small business, to be successful, you need to stand out from the crowd of your competitors. This is the key to your success. However, you don’t have to be amazing at everything you do. It’s too expensive. You do need to find one thing, one thing your business excels at, one thing it does better than others in your industry. When you have that one thing, you promote it, you live it, you breathe it and so do any employees you might have.

Perhaps you are a café and you have one signature dish, something no one else has, and you strive to make it “famous”.

Perhaps you are a hairdresser and supply something locally no one else does?

Perhaps your customer service, care and after service is so good your customers are compelled to use your business time and time again?

Whatever your business is, as you are unique so will the business you have created be so. You need to find your one thing, and you will have one. If you are finding it difficult to define, just ask your customers “what do you like about us” and they can define your one thing for you.

Showcasing what you do best will propel your business into the radar of more or your potential, future and current clients, increasing and growing your business.

All you need to know now is where are your customers and how can you reach them? But that’s another article! However if you want a one off session on hw to find and reach your market contact me now.


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